Heritage & Tradition

A modern approach to farming with traditional techniques and ethos. There is a focus on preserving our heritage, enhancing our environment and improving the meat we eat.

Situated at the foothills of the Cambrian Mountains, our farm has long been renowned for quality meat, particularly Welsh Lamb. But we also pride ourselves on our reputation for superior welsh beef, through rearing and sourcing only the finest beef cattle. At the heart of our business are myself, Shaun Jones, and my father, Barrie Jones.

We have a genuine passion and love for good food, and a tradition of delivering exceptional produce. This passion for rearing livestock of the highest standard and producing the finest tasting meat it was a natural progression to take control of our produce from field to fork.

I, Shaun, am a fourth generation farmer. Although I began my career as a Primary School teacher, the attraction of the home farm was too much, and in October 2011 I returned to the family farm. On my return to the farm, what became apparent was the hard work and dedication that my family have invested in the business. I could truly appreciate the work, commitment and pride that are put into every task in order to deliver the finest produce possible.

This ethos makes me extremely proud of what we do and I feel that ‘Oriel Jones’ offers not only us, but our partner farmers a platform to showcase our excellent produce. I now manage the farm, and ensure traditional methods of farming are paired with the latest and best scientific research, techniques and equipment. This combination ensures the best possible animal welfare standards and a natural environment for our animals to grow and thrive.